RFID JOURNAL - Radio Frequency Identification News and Features


News for the week of January 5

Can RFID Protect the Beef Supply?
Henkel Sticks by Wal-Mart
Forrester: Consumers Want Value
RFID for Tracking Tools of the Trade
Auto-ID Lab Gears Up in China

Featured Story
Case Builds for RFID in Construction

Opinion
Mastering the Tool

Special Sponsored Section
Moving from Bar Codes to RFID

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Basics of Wal-Mart and DOD Compliance Webinar
January 28, 10 am CST
Enterprise Information Systems presents an overview of the requirements for integrating RFID systems, with solutions that range from simple compliance to those that provide your business a positive return on investment. Please register at: http://www.rfidinaction.com/
 

Top News
Can RFID Protect the Beef Supply?
The discovery of a dairy cow with mad cow disease has generated a great deal of interest in RFID for tracking cattle and other livestock in the United States. Dale A. Blasi, professor and beef specialist at Kansas State University, says RFID will eventually be used to track livestock. But it will take several years because a number of issues need to be resolved, including data privacy, the potential liability of those who raise the animals, and the cost and performance of RFID tags and readers. Full Story >

Henkel Sticks by Wal-Mart
The maker of Duck Tape and Loctite adhesives has begun deploying an RFID system that addresses Wal-Mart's requirement to tag cases and pallets. But the company says Wal-Mart's January 2005 deadline wasn't the main impetus for its decision to use RFID technology. Full Story >

Forrester: Consumers Want Value
Forrester Research, a technology research firm based in Cambridge, Mass., has conducted an extensive survey to learn how consumers and companies view privacy issues surrounding technologies such as RFID that connect objects to the Internet. The survey revealed that consumers are willing to provide information about themselves when they perceive they are getting value in return. But many companies say they are reluctant to ask personal questions for fear of alienating customers. Full Story >

RFID for Tracking Tools of the Trade
While most RFID vendors are focusing on providing RFID systems for supply chain applications, a startup called TOTtrack believes it has found a profitable niche by providing RFID technology for companies and organizations operating trucks and other vehicles loaded with a range of essential "tools of the trade." Full Story >

Auto-ID Lab Gears Up in China
When the Auto-ID Center was launched in late 1999, its aim was to be a global organization driving the development of Electronic Product Code technology. As part of that effort, the center opened a lab in China in October 2002, and that lab is now gearing up research into RFID semiconductors and applications that could help China become a force in the burgeoning RFID industry. Full Story >

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RFIDcareers: Global Talent Hunters
In 2004 engage RFIDcareers as your professional global talent hunters. Utilize our industry-relative, timely, intelligent staffing solutions. Attract high-performance impact players and be an RFID market leader. We're a branch of WirelessCareers and MRI with associates in 24 countries. http://www.RFIDcareers.com
 

 
Featured Story
Case Builds for RFID in Construction
Fluor Construction found that active RFID tags could track large metal pipes stacked on a truck with 100 percent accuracy. But there are issues to overcome before the technology is widely used in the construction industry. These include the cost of the systems and the need for the industry to agree on a standard. Premium Content >

Opinion
Mastering the Tool
Within the past few weeks, RFID has been described as the most over-hyped technology of the 21st century and the most important technology since Thomas Edison invented the lightbulb. It's useful to remember that RFID technology is a tool, like the bar code or the personal computer. It could have a fundamental impact on the way companies do business. But if you think of RFID as a tool, several basic truths become obvious. Full Story >

Special Sponsored Section
Moving from Bar Codes to RFID
While some companies wait for tag costs to drop, others are moving ahead to adopt RFID technology for applications where bar codes just don't do the job as effectively. Experts from Accenture explain why this is the right move. Full Story >

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